Market Analysis Framework +

Successful innovations require more than a great idea and technical expertise – they need a market. The BRIGAID Market Analysis Framework + (MAF+) supports innovators to identify market opportunities, fine-tune their innovations to meet actual market needs, and develop their business strategy.

The MAF+ compiles 12 market analysis and business development exercises equipped with succinct text descriptions what enables the framework to be performed by non-specialists. Each exercise supports you to evolve your climate adaptation innovation into a concrete business. The text explains the purpose of each exercise individually, provides step-by-step instructions, and features relevant examples.

Along the way, the MAF+ exercises provide you with practical outputs that you can feed straight into your business plan, marketing, and strategic planning. At the same time, the MAF+ aims to build and strengthen your capacity and competitiveness by getting you acquainted with marketing and business concepts through practice.

The MAF+ is as a free stand-alone resource available to all. However, if you are a climate adaptation-related innovator and want personalised guidance, support, and funding to further your innovation – join BRIGAID!

MAF+ Sections